The Tight Market Playbook: Strategies for Shippers in 2026

Tender rejection is creeping up and spot rates are moving. Routing guides built in last year’s bid are starting to crack on the lanes that matter most. Carriers are coming back asking to renegotiate and new carriers need to be sourced. The playbook is changing  and the teams that recognize it first will define this cycle.

Join GoodShip for a 45-minute session built for transportation leaders navigating the shift. We'll cover practical strategies separating the shippers pulling ahead from the ones falling behind, drawn directly from our new guide, Operating in a Tight Market.

Andrew Dafnos, Director of Supply Chain at KeHE Distributors, will join to share a candid perspective at how one of the country's largest natural and specialty food distributors is responding in real time — what's working, what's changed, and where technology is making the biggest difference in how the team operates.

To close, we'll showcase Laney, GoodShip's AI Transportation Analyst, and the role she's playing in helping shippers turn questions into decisions in minutes.

What you'll take away:

• A practical playbook for navigating a tightening freight market
• A real-world perspective from a transportation leader operating in it today
• A clear view of where AI and data are reshaping procurement strategies

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