True Cost

The best rate isn’t always the lowest cost

Carrier rejections, late deliveries, fines, and penalties can turn a competitive rate into an expensive decision. True Cost accounts for these additional expenses, giving you a clearer picture of transportation costs so you can make smarter decisions.

Request a Demo
⚠️ VIDEO PENDING FINAL APPROVAL.
The Problem

Contracted rates only tell part of the story

The true cost of moving freight is often buried in spreadsheets, performance reports, and institutional knowledge. Without a consistent way to account for additional expenses, shippers can underestimate costs and make decisions based on an incomplete picture.

On Chicago to Dallas, Carrier A has the lowest rate at $1,750 but a $2,375 true cost after fees, while Carrier B costs $2,000
⚠️ IMAGE PENDING APPROVAL.
The Benefits

Know your true costs. Make better decisions.

Account for hidden transportation expenses

Capture tender rejection premiums, late delivery fines, customer chargebacks, and other expenses that contracted rates don't reflect, with visibility into their impact across your network.

Make smarter procurement decisions

Evaluate carriers beyond their contracted rates, identify unnecessary spending, and make more informed sourcing and award decisions.

Eliminate the manual math

Replace spreadsheets and manual calculations with a systematic, consistent way to track additional expenses using customizable rules that automatically apply across your network.

AI-Powered Cost Rules

Account for the costs that matter to your business

Tender rejections

Capture the additional cost of securing replacement capacity.

Late deliveries

Account for the financial impact of missed delivery commitments.

Customer fines and chargebacks

Factor in customer-specific penalties.

Equipment premiums

Include additional refrigerated or specialized equipment costs.

Discounts and credits

Apply financial adjustments that reduce transportation costs.

How it works

Set your rules, we’ll do the math

Create cost rules with Laney

Simply describe your fees, fines, premiums, or discounts in plain language. Laney turns your instructions into customizable rules.

See True Cost across your network

GoodShip automatically applies your rules to qualifying loads, bringing additional expenses into your network, lane, tender, and carrier analysis. See the financial impact without spreadsheets or manual calculations.

Stay in control of every adjustment

Manage your rules in one place, with the flexibility to edit, pause, or resume them anytime. Every True Cost calculation is transparent, with Laney showing exactly which rules contributed to the total.

Laney turns a plain-language request into a Topeka late delivery penalty rule, shown in a table of True Cost rules with their status
⚠️ IMAGE PENDING APPROVAL.

Manage transportation costs beyond contracted rates.

Uncover additional expenses, eliminate manual calculations, and make smarter decisions across your freight network.

Request a Demo