The best rate isn’t always the lowest cost
Carrier rejections, late deliveries, fines, and penalties can turn a competitive rate into an expensive decision. True Cost accounts for these additional expenses, giving you a clearer picture of transportation costs so you can make smarter decisions.
Request a DemoContracted rates only tell part of the story
The true cost of moving freight is often buried in spreadsheets, performance reports, and institutional knowledge. Without a consistent way to account for additional expenses, shippers can underestimate costs and make decisions based on an incomplete picture.

Know your true costs. Make better decisions.
Account for hidden transportation expenses
Capture tender rejection premiums, late delivery fines, customer chargebacks, and other expenses that contracted rates don't reflect, with visibility into their impact across your network.
Make smarter procurement decisions
Evaluate carriers beyond their contracted rates, identify unnecessary spending, and make more informed sourcing and award decisions.
Eliminate the manual math
Replace spreadsheets and manual calculations with a systematic, consistent way to track additional expenses using customizable rules that automatically apply across your network.
Account for the costs that matter to your business
Tender rejections
Capture the additional cost of securing replacement capacity.
Late deliveries
Account for the financial impact of missed delivery commitments.
Customer fines and chargebacks
Factor in customer-specific penalties.
Equipment premiums
Include additional refrigerated or specialized equipment costs.
Discounts and credits
Apply financial adjustments that reduce transportation costs.
Set your rules, we’ll do the math
Create cost rules with Laney
Simply describe your fees, fines, premiums, or discounts in plain language. Laney turns your instructions into customizable rules.
See True Cost across your network
GoodShip automatically applies your rules to qualifying loads, bringing additional expenses into your network, lane, tender, and carrier analysis. See the financial impact without spreadsheets or manual calculations.
Stay in control of every adjustment
Manage your rules in one place, with the flexibility to edit, pause, or resume them anytime. Every True Cost calculation is transparent, with Laney showing exactly which rules contributed to the total.

Manage transportation costs beyond contracted rates.
Uncover additional expenses, eliminate manual calculations, and make smarter decisions across your freight network.
Request a Demo