Pricing & Orchestration for Brokers
Run a More Profitable, Responsive Brokerage
GoodShip helps brokers unify market data, pricing, carrier performance, and customer insights in one system to move faster, improve margins, and win more of the right freight.
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Built for Modern Brokerages
Unify Your Data
Bring together load data, carrier performance, customer contracts, and market signals in one system your team can trust.
Instead of jumping between tools, your account, carrier, and pricing teams work from the same source of truth with full visibility across customers, carriers, and performance.
Accelerate Action
Move faster in a market that demands speed.
Price freight quickly, secure coverage with confidence, and respond to service issues before they escalate.
With insights embedded directly into your workflows, your team can make better decisions in the moment and keep freight moving without delays.
Outperform Competition
Improve margins, strengthen service reliability, and grow your business with the right freight.
Identify where you’re making money, where you’re exposed, and where to optimize your carrier mix.
With better visibility and coordination, your team can consistently outperform across your network.
Modern Brokerages Are Choosing GoodShip
What’s On Board
RFP Pricing Engine
Respond to shipper RFPs with speed and confidence using a workflow designed for brokerage teams.
GoodShip centralizes your historical pricing, customer context, and lane data so you can quickly evaluate opportunities and submit competitive, margin-aware bids.
Instead of scrambling across spreadsheets, your team can align on strategy and respond faster without sacrificing quality.
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Customer Management
Give your account managers a complete view of their customers in one place.
Track revenue, margin, service performance, and contract compliance at the account level, with the ability to filter and drill into specific customers.
By surfacing trends and performance insights, your team can proactively manage relationships, improve service outcomes, and identify opportunities for growth.
Carrier Management
Evaluate and grow your carrier network with full visibility into performance, rates, and lane activity.
Use built-in scorecards to assess service, cost, and consistency, and quickly filter your roster by lane, customer, or geography to identify gaps.
When additional capacity is needed, leverage Carrier Discovery to find and validate new partners with real, lane-level data so you can strengthen coverage and make smarter buying decisions.
Network Analytics
Understand your brokerage performance from both sides of the market.
Track buying and selling trends, compare performance over time, and see how your team is performing week over week or year over year.
With clear visibility into key metrics, your team can identify opportunities to improve margin, strengthen coverage, and drive better outcomes across the network.
Revenue Insights
Bring conversations out of email and into one system where your team can take action.
GoodShip keeps messages, data, and decisions connected so sales, carrier ops, and pricing teams stay aligned in real time.
Collaborate directly on lanes, carriers, and customer accounts with full visibility into the data behind every decision.
Collaboration
Bring conversations out of email and into one system where your team can take action.
GoodShip keeps messages, data, and decisions connected so sales, carrier ops, and pricing teams stay aligned in real time.
Collaborate directly on lanes, carriers, and customer accounts with full visibility into the data behind every decision.
Meet Laney, Your AI Transportation Analyst
Ask questions about your brokerage’s network and get instant answers. Laney surfaces insights, flags risks, and recommends next steps.
Whether you’re evaluating an RFP, preparing for a customer review, or identifying network gaps, Laney helps your team move faster with confidence.
You've Got Questions, We've Got Answers
How does GoodShip handle data security and privacy?
GoodShip is built with enterprise-grade security and strict data governance standards. Your data is isolated, protected, and never shared across customers. Sensitive pricing, customer, and carrier data remains secure while still enabling your team to generate insights and take action confidently.
What data sources can GoodShip integrate with?
GoodShip integrates with your TMS, CRM, and internal systems to create a centralized system of action. You can also incorporate market data, benchmarking datasets, and carrier performance data to enrich your analysis, giving your team a more complete view of both internal and external performance.
Why has GoodShip expanded to support brokers now?
GoodShip has long supported brokers indirectly through shipper procurement workflows, and many have asked for tools designed specifically for brokerage teams. This expansion brings the same orchestration, intelligence, and automation used by shippers to brokers and other logistics providers, with purpose-built workflows for their needs.
Can GoodShip help us decide which freight to prioritize?
Yes. GoodShip helps you evaluate freight based on margin potential, carrier coverage, and network fit so your team can focus on the loads that drive the best outcomes. This allows you to prioritize high-quality freight and avoid low-margin or high-risk opportunities.
Can we track customer performance and contract compliance?
Yes. GoodShip provides visibility into how you’re performing against customer commitments, including service levels and contract terms. You can monitor trends, identify risks early, and take action to improve performance and strengthen relationships.
How does Laney work, and is it included?
Laney is GoodShip’s AI Transportation Analyst that allows your team to ask questions and instantly receive insights, reports, and recommendations. It’s embedded directly into the platform, making it easy to access intelligence without switching tools.
Run a Smarter, More Profitable Brokerage
mprove margins, move faster, and deliver better service with GoodShip.