Your freight has a shelf life. So does your routing guide.
GoodShip unifies your TMS data, carrier performance, market rates, and procurement into one platform built for temperature-controlled, appointment-driven, volatile freight, so your team can see where cost and service are actually breaking and fix it before the penalty arrives.
Trusted by food and beverage shippers
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Sound familiar?
The cheapest load in the network wasn't cheap
Miss the RDD at a grocery DC and the chargeback, the rework, and the lost shelf slot cost more than the rate ever saved. But cost lives in one report and service lives in another, so nobody sees the problem until the penalty shows up.
Your routing guide is quietly coming apart
Rejections push freight deeper into the guide, then out to spot. By the time it surfaces in the monthly spend review, you've been paying a recovery premium for months on lanes you thought were locked.
Carrier performance is managed after the fact
Checking one lane against the market means exporting zip-3 data, filtering by hand, and averaging it in a spreadsheet. Procurement, operations, and finance each build their own version, and the meeting becomes an argument about whose number is right instead of what to do about it.
Fewer late loads. Lower spend. Live in a month.
3-5%
20%
4 weeks
Reduced spend to market
Decrease in late loads
To full implementation
Continuously optimize your freight network
GoodShip helps shippers reduce costs, improve on-time service, and respond faster to network opportunities and challenges. It plugs into your existing TMS and becomes the intelligence layer on top, enriched with market rates and your own internal budget targets, and segmented the way your network is really organized.
On time to the appointment isn't on time to the customer
Measure against the must-arrive-by date, not just the appointment, and separate what the carrier controls from what the receiver does.
Catch routing guide leakage before it compounds
See which lanes go deep in the guide week after week, which ones land in spot repeatedly, and what that exposure is costing you.
Compare linehaul to linehaul, not linehaul to lumpers
Lumper charges, multi-stop drops, and all-in spot rates make good lanes look out of market. GoodShip separates them out.
Slice by equipment, facility, and customer
Reefer and dry van are distinct lanes, not one origin-destination pair. Then segment down to the site where the problem actually lives.
Bid before capacity tightens
Run annual RFPs and quick-turn mini-bids in a fraction of the time, timed against your own seasonal surges instead of the market's.
Retire the data disagreements
Self-service scorecards your carriers can open any time, built on the same numbers your team is looking at.
Questions about your network?
Just ask Laney.
Get instant, data-driven answers to any question about your transportation network. Ask in plain language and get an answer backed by your own data, with the reasoning shown, in a format you can put straight in front of leadership.
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“With Laney, we can ask a question and immediately get a clear, presentation-ready answer. It eliminates the time spent pulling data and doing manual analysis, and delivers clean insights in minutes, down to the customer level.”
Senior Director of Supply Chain
“We use GoodShip to bring all our data together so we can have more pointed conversations with carriers—making sure they're in the right place, hitting their KPIs, and the right fit for our network.”
“100% GoodShip has brought us the ability to move faster with our decision making and our communication to our carriers.”
“Laney gives us the answers we need in minutes, and in a format that's ready to present across the business.”
Everything included, no IT project required
GoodShip plugs directly into your existing TMS. Your systems of record stay intact; GoodShip becomes the intelligence layer on top.
Blue Yonder
Oracle TMS
SAP TM
e2open
MercuryGate
Princeton TMX
Unlimited users
Unlimited users, bids, and market rate lookups in one subscription. Free for all your carriers, onboarded by GoodShip.
No IT resources
No developer time, no rip-and-replace, no six-month rollout. Plug-and-play is the standard, not an upgrade.
A dedicated team
A dedicated implementation team to get you live, and a dedicated customer success manager after you are.
Four-week implementation
Plug-and-play with your existing TMS. GoodShip is TMS agnostic and works with all major providers.
The questions transportation teams in food and beverage ask
Can GoodShip handle refrigerated freight properly?
Yes. Reefer and dry van are treated as distinct lanes rather than collapsed into a single origin-destination pair, so rate benchmarking, carrier scorecards, and procurement all reflect the equipment the freight actually needs. From there you can segment by plant, co-packer, cold storage site, DC, business unit, division, and customer.
Can it tell the difference between a carrier being late and a receiver causing it?
Yes. GoodShip separates carrier-controllable lateness from customer- and shipper-caused lateness, and measures on-time performance against the appointment and against the must-arrive-by date, so scorecard conversations with carriers stay grounded in what they actually control.
Can our carriers see their own scorecards?
Yes, and it's free for them. Carriers log into a dedicated portal to see their current contracts, revenue to date, and where they stand on metrics like on time delivery and tender acceptance, any time, not just at the quarterly review. GoodShip manages carrier onboarding as part of implementation, so your team doesn't run a separate enablement effort.
Can we run both annual RFPs and mini-bids?
Yes. Full-network RFPs and quick-turn mini-bids run in the same workspace, with historical lane and performance data embedded so carriers can price accurately. The AI Scenario Builder lets you model awards against cost, service thresholds, and incumbency before you commit.
Do we need IT resources or a developer?
No, GoodShip is entirely plug-and-play and does not require any developer resources. Implementation typically takes about four weeks.
Does GoodShip support intermodal and LTL?
Yes. GoodShip supports LTL procurement alongside FTL and intermodal, allowing shippers to manage multiple transportation modes within the same procurement platform. That matters when shelf life makes a lane an intermodal candidate on one SKU and not another.
The AI engine powering modern freight networks
Thirty minutes is enough to see what's hiding in your network.
Live in 4 weeks
No TMS replacement
