The Rise of Freight Orchestration with GoodShip’s Derek Netelenbos

The annual RFP isn't the finish line—it's the starting line. In this episode of Logistics of Logistics, Joe Lynch sits down with GoodShip's Head of Partnerships, Derek Netelenbos, to discuss the rise of freight orchestration and why transportation teams are moving beyond once-a-year procurement cycles. Derek shares how leading shippers are managing network drift, monitoring carrier performance, and responding to changing market conditions in real time. The conversation explores the growing need for continuous network optimization and how better visibility, actionable insights, and AI-powered decision-making are helping transportation teams move faster and make smarter decisions.

‍

Watch the full episode to learn why freight orchestration is becoming a critical advantage for modern supply chains.

‍