Your freight has a shelf life. So does your routing guide.
GoodShip unifies your TMS data, carrier performance, market rates, and procurement into one platform built for temperature-controlled, appointment-driven, volatile freight, so your team can see where cost and service are actually breaking and fix it before the penalty arrives.
Trusted by food and beverage shippers
Sound familiar?
The cheapest load in the network wasn't cheap
Miss the MABD at a grocery DC and the chargeback, the rework, and the lost shelf slot cost more than the rate ever saved. But cost lives in one report and service lives in another, so nobody sees the problem until the penalty shows up.
Your routing guide is quietly coming apart
Rejections push freight deeper into the guide, then out to spot. By the time it surfaces in the monthly spend review, you've been paying a recovery premium for months on lanes you thought were locked.
Carrier performance is managed after the fact
Checking one lane against the market means exporting zip-3 data, filtering by hand, and averaging it in a spreadsheet. Procurement, operations, and finance each build their own version, and the meeting becomes an argument about whose number is right instead of what to do about it.
Fewer late loads. Lower spend. Live in a month.
3-5%
20%
4 weeks
Reduced spend to market
Decrease in late loads
To full implementation
Continuously optimize your freight network
GoodShip helps shippers reduce costs, improve on-time service, and respond faster to network opportunities and challenges. It plugs into your existing TMS and becomes the intelligence layer on top, enriched with market rates and your own internal budget targets, and segmented the way your network is really organized.
On time to the appointment isn't on time to the customer
Measure against the must-arrive-by date, not just the appointment, and separate what the carrier controls from what the receiver does.
- True MABD and carrier-controllable on time
- First appointment hit or miss
- Cost to serve by customer and DC
Catch routing guide leakage before it compounds
See which lanes go deep in the guide week after week, which ones land in spot repeatedly, and what that exposure is costing you.
- Waterfall position and tender depth by lane
- Primary tender acceptance and reject-after-accept
- Quantified cost of spot exposure
Compare linehaul to linehaul, not linehaul to lumpers
Lumper charges, multi-stop drops, and all-in spot rates make good lanes look out of market. GoodShip separates them out.
- Detention, lumper, layover, TONU, redelivery
- Accessorial spend by carrier and by site
- All-in spot rates normalized against benchmarks
Slice by equipment, facility, and customer
Reefer and dry van are distinct lanes, not one origin-destination pair. Then segment down to the site where the problem actually lives.
- Refrigerated and dry van as separate lanes
- Plant, co-packer, cold storage, and DC views
- Business unit, division, and customer rollups
Bid before capacity tightens
Run annual RFPs and quick-turn mini-bids in a fraction of the time, timed against your own seasonal surges instead of the market's.
- Annual RFPs and mini-bids in one workspace
- AI Scenario Builder for award modeling
- Lane seasonality, lead time, and pickup patterns
Retire the data disagreements
Self-service scorecards your carriers can open any time, built on the same numbers your team is looking at. No more weekly PDFs.
- Custom service thresholds by lane and carrier
- Performance alerts and late load disputes
- Free for all your carriers, onboarded by GoodShip
The F&B Routing Guide Decay Index
Every routing guide loses acceptance after award. We're benchmarking how fast it happens in food and beverage, and what each point costs.
Connects to the systems you already use
GoodShip plugs directly into your existing TMS — no rip-and-replace, no developer resources.
Your systems of record stay intact; GoodShip becomes the intelligence layer on top.
Blue Yonder
Oracle TMS
SAP TM
e2open
MercuryGate
Princeton TMX
Looking for specific integration?
Enter your system and email — we'll verify if GoodShip supports it and follow up within one business day.
What enterprise shipping teams are saying
“We use GoodShip to bring all our data together so we can have more pointed conversations with carriers—making sure they’re in the right place, hitting their KPIs, and the right fit for our network.”
— Nicole Schumann, Transportation Procurement Manager, Reser’s Fine Foods
Questions shippers always ask us
Does this replace our TMS?
No. GoodShip connects directly to your existing TMS and sits on top of it. Your systems of record stay exactly where they are — GoodShip is the layer that makes them work harder.
How long does implementation take?
Most teams are live in four weeks with no developer resources required. No six-month implementation, no IT project. Plug-and-play is our standard, not an upgrade.
We already have analytics tools, what does GoodShip add?
General analytics tools show you what happened. GoodShip tells you what to do about it, in real time, with freight-specific benchmarks updated continuously, carrier-level detail, and proactive recommendations surfaced to your team without a report request or a separate tab to check.
Meet Laney, your AI Transportation Analyst
Ask questions about your brokerage’s network and get instant answers.
Laney surfaces insights, flags risks, and recommends next steps.
Whether you’re evaluating an RFP, preparing for a customer review, or identifying network gaps, Laney helps your team move faster with confidence.
See what your freight network is capable of
In just 30 minutes, see how GoodShip fits into your workflow and where it can save you the most time.
Live in 4 weeks
No TMS replacement
